UK football team Manchester City is trying to drive excitement and build a fandom in america by hosting a Fifa eSports tournament exclusively in the community.
The club, part of the Location Group that incorporates Ny city, Yokohama, Melbourne City, Club Atlético Torque along with the rumoured purchase of a La Liga side, is working with eSports platform Battlefy to carry the first Man Town Fifa 17 Cup.
It will be organised on PlayStation 4 and Xbox One, and will see the best 128 players on each platform whittled down to two on each through a series of heats, culminating in two finals throughout Houston 19 July. Diego Gigliani, senior vice-president, media and innovation, City Football Marketing, said: “This is a organic evolution for Manchester Area. We've been very a part of our partner, EA Sports, and the game Fifa long. “As eSports continues to gain momentum, it makes sense regarding Manchester City to be part of the action and get nearer to our fans, who love playing Fifa because Manchester City. "
The activity will coincide while using the club's US tour.
Man City was among the first wave of football clubs to snap up a great eSports player. The Drum met upward with 18-year-old Kieran 'Kez' Brown for the Etihad Stadium, and that interview, alongside an investigation directly into why clubs are driving into eSports, will appear in an upcoming feature in The Drum mag and documentary.